In a masterstroke of “street food diplomacy,” Prime Minister Narendra Modi has turned humble Bengali snacks into the center of a national digital frenzy. After the PM sampled Jhal Muri in Jhargram and Bhabra Bhaja in Purulia, search queries for the spicy puffed rice reportedly crossed 10 crore, thrusting local delicacies into the global spotlight. Modi used the gesture to launch a rhetorical broadside against the Trinamool Congress, promising to serve these very snacks at the BJP’s “victory celebrations” on May 4. While the TMC remains uncharacteristically quiet—wary of contradicting Mamata Banerjee’s own past endorsements of the “telebhaja” economy—analysts view this culinary outreach as a powerful effort to connect with the common man, mirroring the crunch and heat of a high-decibel election trail.
